PAVE CULTURE CYCLIST

Naming, corporate identity, interior shop design, web design, art direction and photography, videos, posters:

PAVÉ is a global brand creation project.

Pavé Culture Cycliste, a premium cycling shop close to Barcelona, it was certainly an exciting and motivating project. Rennovating the concept of the traditional cycling shop, creating a professional, modern and innovating space where the product is the most important but not the only thing was a challenge. Pavé is more than a store, it is a lovemark, a community, a spirit, and an attitude.

Pictures by:
LANDER LARRAÑAGA
MARC GASCH

Website:
PAVE

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COMING SOON... from M+L on Vimeo.

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LOSIENTO POSTER from M+L on Vimeo.

PAVE CULTURE CYCLIST Marcel Batlle PAVE CULTURE CYCLIST Marcel Batlle PAVE CULTURE CYCLIST Marcel Batlle PAVE CULTURE CYCLIST Marcel Batlle PAVE CULTURE CYCLIST Marcel Batlle PAVE CULTURE CYCLIST Marcel Batlle PAVE CULTURE CYCLIST Marcel Batlle PAVE CULTURE CYCLIST Marcel Batlle PAVE CULTURE CYCLIST Marcel Batlle PAVE CULTURE CYCLIST Marcel Batlle PAVE CULTURE CYCLIST Marcel Batlle PAVE CULTURE CYCLIST Marcel Batlle PAVE CULTURE CYCLIST Marcel Batlle PAVE CULTURE CYCLIST Marcel Batlle PAVE CULTURE CYCLIST Marcel Batlle