Naming, corporate identity, interior shop design, web design, art direction and photography, videos, posters:
PAVÉ is a global brand creation project.
Pavé Culture Cycliste, a premium cycling shop close to Barcelona, it was certainly an exciting and motivating project. Rennovating the concept of the traditional cycling shop, creating a professional, modern and innovating space where the product is the most important but not the only thing was a challenge. Pavé is more than a store, it is a lovemark, a community, a spirit, and an attitude.